 On March 1, 1940, Mr. and Mrs. R.L. Frank of Dutch Flat were presented with a brand new 1941 model Buick automobile and 1,000 gallons of Texaco gasoline as winners of a Procter & Gamble radio contest. According to the March 7, 1940, Auburn Journal: “The company had been presenting ten Buicks every week to the persons who finish the sentence, ‘I like Ivory Soap because –’ in the best 25-word slogan.”
Mrs. Frank submitted three entries in mid-February and was notified by Western Union Telegram that one of her entries was selected as the winner. Bud Duncan’s Buick Motor Company in Auburn provided the car to Mr. and Mrs. Frank with Bud himself making the presentation. John Swan, the local Texaco dealer, provided the certificate for 1,000 gallons of Texaco gasoline. Unfortunately, we don’t know what Mrs. Frank submitted as the winning entry.
It appears that Procter & Gamble ran this promotional giveaway in 1940 and did not continue into 1941. Of course, after the United States entered World War II on Dec. 7, 1941, there would be no new cars until late 1945.
Photo: Bud Duncan posing with a new 1953 Buick automobile
Placer County is home to approximately 25,000 veterans. Our free help netted them nearly $15 million last year. Don't let the veterans in your life fall prey to ‘claim sharks,’ or companies that charge veterans for help filing disability claims without Veterans Affairs accreditation. These companies often use aggressive or misleading tactics. By contrast, Placer’s Veterans Services Office is free of charge, accredited and all staff are highly experienced.
The VSO offers free help with claims, healthcare, education and other benefits. This team is helping more veterans than ever, handling a record 21,491 requests last year.
Veterans working with the VSO received $14.8 million in VA benefits last year, a 26% increase from 2022. Compounded, the economic impact of benefits attained through the VSO is $142 million since 2020.
Learn more about the VSO's recent work, and make sure the veterans in your life are connected with their team: placer.ca.gov/Veterans.
 Whether it’s representing your community or sharing your expertise on topics like agriculture or parks, there are always opportunities for you to help advise county leaders on the issues that matter to you most. Recruitment is open now to fill seats on the following committees or commissions, among others. Learn more and apply
Current recruitments include:
 Don’t miss the fun coming this next week in...
Roseville: Food Truck Mania
Lincoln: Protect Your Pets: FieldHaven Feline Center’s Vaccine & Microchip Clinic Loomis: Preschool Storytime, UC Master Gardeners Presents: Starting Your Summer Vegetable Garden, Puzzle Swap, Kids Creative Writing Club
Auburn: *Waitlist* March 8 – Lay of the Land: Geology Hike at Big Hill Preserves, Pie Party on the Preserve, Farmers’ Market, Celebrating 110 years, FOL Used Books Donation Days
Colfax: All You Can Eat Pancake Breakfast
North Lake Tahoe: North Lake Tahoe SNOWFEST 2025, Aprés in the Village at Northstar California, Tail Wagger Dress Up Your Dog presented by Kristen Pepin, Kings Beach SnowFest Parade, Tahoe Backyard hosts Kings Beach Snowfest Parade After Party
...and many Placer County Library and Placer County Museum events.
Visit our regional partners to discover more of the fun happening right here in Placer County!
Placer County Visitors' Bureau
North Tahoe Community Alliance
Tahoe City Downtown Association
The Arts Council of Placer County
Placer Valley Tourism
PlacerGROWN
Placer Wine Trail
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